Half your marketing is working. The trick is knowing which half.
Most reporting hands you numbers that don’t answer the question. The ad platform claims the sale, the email tool claims the same sale, and the mail drop that actually started it never appears at all — because nobody clicked anything. Add it up and the channels have claimed more conversions than you made.
Attributer works the other direction. It starts from the conversion and follows the journey backwards through every touch that reached that person — mailed, served or sent — so credit is assigned once, to the things that actually contributed.
Including the channels that never get credit.
Direct mail
Traced by QR codes, personal URLs and address-level matchback — so a piece that drove a sale can still get credit when nobody scanned a thing.
Digital ads
Impressions and clicks across Facebook, Instagram, YouTube, Google and geofencing — measured against your conversions rather than the platform’s own scorecard.
Sends, opens and clicks tied to the same person record as everything else, so an email that assisted a mailed sale isn’t counted as a separate win.
Your CRM
Where a CRM connection is in place, the deals and customers recorded there become the conversions we measure against — your definition of a sale, not ours.
In-store & on-property
Offline sales are the ones no pixel sees. With a POS or booking system connected, those records can be matched back to the individual who was marketed to.
Forms, carts & bookings
The online conversions themselves — and where your other systems are connected, deduped against them so one customer counts once.
A/B tests
Where you want to test, two versions of a mailer, subject line or ad can go to matched halves of the same audience — then attribution shows which version actually earned more, not which one got more clicks.
Start at the sale. Follow the journey back.
Mark every touch
Before anything goes out, each piece, ad and send carries its own identifier — QR codes, personal URLs and campaign tagging. Nothing is deployed untagged.
At deploymentCatch the response
Scans, clicks, form fills and cart activity are captured as they happen. Where your CRM or POS is connected, the sales recorded there come in alongside them.
ContinuousMatch to the person
Responses resolve to one individual record, so the mailer, the ad and the email are recognized as one buyer rather than three leads.
DedupedAssign the credit
Each contributing touch takes a share of the sale on a model agreed with you — then it reports into The Nucleus as cost and return per channel, per campaign and per test variant.
Into The NucleusNobody grading their own homework.
Ad platforms are paid on the numbers they report, and they mark their own work. Attributer measures every channel the same way, against the same conversions — including our own mail. When something isn’t working, the report says so.
Proof is only useful if something acts on it.
Attribution that lands in a monthly report changes nothing. Here it feeds Optimizer, which shifts budget, timing and creative toward what earned the last round of sales — and Audience Builder, which sharpens the model around the people who actually bought. Everything lands in The Nucleus, where cost, revenue and return sit side by side per channel.
Tell us how you measure marketing today, what you already record in your CRM, and where the reporting goes quiet. We’ll show you what a traced conversion looks like and what connecting your systems would add.