Reclaimer Recapture their attention. Remind them why they came to you. Stay front of mind until they decide.
Interest doesn’t vanish. It cools.
Almost nobody who abandons a cart or ignores a quote has decided against you. Something interrupted them — a meeting, a price they wanted to sleep on, a spouse to check with. By the time they think about it again, whatever brought them to you has faded, and the next brand in front of them gets the sale you already paid to earn.
Reclaimer is the follow-up that keeps happening after your initial marketing fails to close the deal. Direct Mail, Digital Ads and Email working the same person on a deliberate schedule — long enough to outlast the interruption, spaced far enough apart to stay welcome.
Every stall is a different conversation.
Abandoned carts
They picked the thing, saw the total and stopped. The closest thing to a sale you don’t have — and the one where a reminder does most of the work.
Unfinished forms & quotes
A booking half-filled, an estimate delivered and never answered. They asked the price, which means they were serious enough to ask.
Lapsed customers
They bought once and never came back. No trust to build and no introduction needed — only a reason and a moment.
Overdue repeat buyers
The ones on a natural cycle — service intervals, refills, seasonal jobs — who are now past due. Timing matters more than the offer.
Fading engagement
Still on the list, no longer opening. Reached where an inbox can’t follow — before they’re gone for good.
Identified visitors who left
The names Identifier resolved that never came back on their own. They were never on a list to begin with — now they can be worked.
Persistent without being a pest.
Catch the stall
Carts, forms, quotes and purchase gaps are watched continuously, so a lead enters the sequence while the interest is still warm rather than at the end of a reporting cycle.
ContinuousPick the reason
What brings someone back depends on why they stopped. Price gets financing, hesitation gets proof, a long gap gets a genuine reason to return — not the same coupon for everyone.
Per segmentAlternate the channels
Email and mail take turns instead of stacking up. A postcard arrives where an inbox can’t reach, and the two together read as one conversation rather than two campaigns.
Mail + emailStop on the sale
The moment someone converts they leave the sequence — on every channel, including mail already queued. The recovery is attributed and reported into The Nucleus.
AutomaticPersistent is a strategy. Pestering is a mistake.
Win-back only works if the brand survives it. Sequences have a defined end, opt-outs are honored on every channel, and anyone who buys is pulled out immediately — including mail already in the queue.
A recovered sale teaches more than a new one.
When someone comes back on the fourth touch instead of the first, that’s worth knowing. Attributer traces the recovery to the exact piece that turned it, and Optimizer folds it into the next cycle — adjusting timing, offer and channel for the next person who stalls at the same place. The recovered customer also rejoins Audience Builder’s model, because people who come back are a sharp description of who to reach in the first place.
Tell us where sales stall in your business — the cart, the quote, the second visit that never happens — and we’ll build the sequence that goes back for them.