Audience Builder
Mobilizer
Identifier
Reclaimer
Attributer
Optimizer
Six products. One set of numbers.
The usual arrangement is a login for the ad platform, another for email, a spreadsheet for the mail drop and a report from somebody’s agency — each with its own definition of a conversion and its own reason to look good. Reconciling them is a job nobody has time for, so most businesses just don’t.
The Nucleus is the one place all of it lands. Every product in the loop reports here, measured the same way against the same conversions, so the question “is this working?” has one answer instead of four.
Every channel on the same scoreboard.
The numbers that decide what happens next.
Attribution & credit
Every traced conversion and the touches that earned it, rolled up so you can see which channels carry the program rather than which claim to.
Cost & return per channel
Spend against revenue for mail, ads and email side by side — the comparison that’s almost impossible to make when each channel reports on itself.
Cycle over cycle
This round against the last and against the same season a year ago. Trends are only visible when the history is kept in one place.
Segment performance
Which parts of the audience actually convert — by geography, by demographic, by how they entered the loop. This is what sharpens the next model.
Campaign & piece detail
Down to the individual drop, ad set or send: what it cost, what it reached, what it returned. Including the ones that didn’t work.
Exports & your systems
The underlying data available to pull, and where a CRM connection is in place, results can flow back into the system your team already works in.
Everything in. One truth out.
Everything reports in
Audiences built, pieces mailed, ads served, visitors identified, sequences run and conversions traced — all six products write here.
ContinuousResolved and deduped
Records collapse to one individual and one sale, so a buyer reached three ways counts once — the step that stops channels claiming the same revenue.
One customer, onceMeasured your way
Against the conversions and values your business records — a booked job, a closed deal, a ticket sold. Your definition of a sale, not a platform’s.
Set with youRead back out
To you, and to Optimizer, which uses it to set the next cycle. Measurement that nothing acts on is just paperwork.
Into Step 06Numbers you can check, including ours.
A report from the people running the marketing is worth exactly as much as its willingness to show a bad result. Our own channels are measured the same way as everything else, the underlying data is yours, and what can’t be traced is labelled rather than absorbed.
Six products, all pointing at the middle.
Each product does one job and reports what happened. The Nucleus is what turns six jobs into one program — the place the cycle is judged, and the reason the next revolution is better than the last.
Tell us what you spend, what you count as a sale and where those numbers live today. We’ll show you what the whole program would look like in one view.